We are excited to announce our opening! Here is our first press release!
(Seattle, WA) At 5pm on April 23, 2010 PINTXO will officially open their doors to the public. Occupying the prior Txori space, Pintxo will continue the tradition of serving quality San Sebastian style tapas in the heart of Belltown.
“Food at its best is always a social activity,” says C.J, Chaney, one of Pintxo’s co-owners. “Tapas by its nature encourages that type of interaction.”
“Tapas, and specifically Basque pintxos, are really the tweets of food,” added Cory Chigbrow, Pintxo’s other co-owner.
It should come as no surprise that both see their latest venture through the lens of social media: the two met while working at MySpace where they both were self-professed fans of the Pintxo’s predecessor Txori.
“I think it was their uncompromising devotion to quality that initially got me hooked,“ said Chaney recalling his first experience at Txori.
“Eating there the first time I got that thrill of something new. New flavors. New ingredients. New preparations. It was like trying sushi for the first time,” said Chigbrow.
When the opportunity to acquire Txori arose, the pair couldn’t resist. Both see Pintxo as an evolution of Txori, taking it to the next level. “When we first started talking with Carolin [Messier] (Txori’s owner) we found that a lot of the ideas we have for our concept were the exact same things she had wanted to do but wasn’t able to. In a way it’s a lot like a reboot or almost like Txori 2.0,” said Chaney.
The menu, made up primarily of delicious bite sized morsels with fresh local ingredients, has been designed specifically for sharing and encouraging social interactions. Even the cozy space itself reflects this social philosophy. Patrons can easily strike up conversations with the friendly cooks behind the bar to get the inside scoop on the day’s specials or lean over to a nearby table for recommendations on the next round of tapas.
The pair plan to continue using their expertise in online social media to offer specials and exclusives to their followers on Twitter (http://twitter.com/pintxoseattle) and fans on Facebook (http://www.facebook.com/pintxoseattle). “There’s nothing like walking into a place and actually knowing the owners. With social media, we can get to know our patrons better, in a real two-way relationship, that just wasn’t possible before,” said Chigbrow.
“As local Belltown residents we plan on using social media to really promote a wide variety of Pintxo based community events,” said Chaney. When asked if there would be a resurrection of the Belltown Running of the Bulls event originally put on by Txori, Chaney just shrugged knowingly.
The duo plan on expanding lunch to include catering for local businesses and residents. “If you had a choice between a chorizo bocadillo (a basque sandwich) made with fresh local ingredients or Subway which would you choose?” questioned Chigbrow with a smile.
For the late night crowd they want Pintxo to be the place in Belltown you can escape to get a cocktail and actually hear the conversation you’re having while being able to order quality food. “After 10pm, too many places in Belltown only offer you one of the three. Our customers are going to get all of the above,” said Chaney.
There is also whispering of a weekend brunch. “Basque is such a rich cuisine that offers so much more than just tapas. I know I could’ve used Chorizo, eggs and potatoes on more than a few Sunday mornings,” said Chigbrow.
“Obviously we want to keep everything that worked with Txori, such as the quality of ingredients and especially the service,” said Chigbrow. A top-notch staff with a passion for the food and drink they’re serving is key to the new restaurant’s success while also honoring Txori fans. “For the uninitiated, Basque food can sometimes be intimidating with all the unfamiliar names and ingredients. Our staff is there to help new customers get into the flow while offering suggestions for the more advanced folks,” added Chaney. “We want our customers to have that Apple Store experience but in a restaurant/bar.”
Pintxo will specialize in San Sebastian style pintxos. San Sebastian is the 3rd largest city in Spain’s Basque country. It is located on the north coast of Spain and is known internationally for their unique take on Tapas, the pintxo.
Pintxo will be located at 2207 2nd Avenue Seattle WA 98121 and opening on April 23, 2010 at 5pm.
- Daily: 11am – 1am
- Lunch: 11am – 3pm
- Snacks: 3pm – 5pm
- Dinner: 5pm – 10pm
- Snacks: 10pm – 1am